How do you say It?

S A M A R I

[ suh-mahr-ee ]

Pronounced similarly to Safari
*not to be confused with Samurai, although it makes me laugh a little when it happens.*

Where Did It Come From?

It’s taken me five years to be able to share this outwardly without hesitation.

I first thought of the word “Samari” in the fall of 2020. At the time, I was in a season of realignment—trying to figure out how to bring more of my inner process, intuition, and energy work into the professional world of design. I was craving a way to express not just what I do, but how I do it—and more importantly, why I do it the way I do.

For weeks, I had been praying and meditating on this idea: What would be a better expression of how I show up in my business and in life? I didn’t want a logo or tagline. I was looking for something deeper—a brand that could hold my voice, my values, my lived experience.

One morning, I woke up and the word SAMARI was pulsing through my mind. Like a light switch flipping on. I’d never heard it before. But instantly, I knew it meant something. My first thought? “Well… it’s you, Sara Marie.” But I had a strong intuitive hit that it was more than just a merging of my name.

By the time I was walking with a friend that afternoon, the full meaning downloaded itself with clarity:

Spiritually Aligned. Mindfully Approached. Responsible Intent.

It stopped me in my tracks. A name, yes—but also a mantra. A methodology. A new way to describe what had quietly been guiding me for years.

Since that moment, I’ve been slowly but steadily weaving the SAMARI philosophy into everything I do—from design decisions to how I work with clients, to the tools and templates I’ve built for homeowners, to the way I design my own life.

What started as a private clarity has become a public invitation. A lens through which I see design, space, energy, and responsibility not as separate—but intertwined.

Spiritually Aligned

Being spiritually aligned means moving with intention, purpose, and connection. It’s tuning in—listening to your gut, the environment, and the people you’re designing for. It's asking, “Is this in harmony with who I am, what I value, and how I want to feel?”

At Samari, this alignment is the foundation. It’s what brings depth and meaning to every decision—whether we're selecting cabinet finishes or guiding a client through a big life transition.

Mindfully Approached

A mindful approach isn’t fast or flashy. It’s thoughtful. It’s patient. It means listening before acting, designing spaces that support how people actually live, and building trust throughout the process.

Mindfulness shows up in the little things: the questions we ask, the check-ins we offer, the clarity we create. It’s not about perfection. It’s about presence.

Responsible Intent

This is where beauty meets integrity. To me, responsible intent means showing up with clarity, transparency, and care. It means being accountable for the decisions we make, the vendors we work with, the materials we source—and the energy we bring into someone’s home.

It’s also about creating spaces that respect the client’s time, resources, and long-term vision. Responsibility isn’t a burden. It’s a gift.

More Than a Word

SAMARI is a way of approaching life and space. A framework. A feeling. A quiet but powerful commitment to doing things differently.

It’s the intersection of design and spirit—a place where we can create environments that don’t just look beautiful, but feel supportive, healing, and true.

And now, five years after that morning lightbulb moment, I’m ready to share it fully. From Interior Design and Feng Shui to Sound Healing and Balancing the human spirit. I hope you’ll join me as I explore, breathe and discover more of what makes us truly BE.

Because I believe that how we create matters just as much as what we create.

And SAMARI is my way of honoring both. - Sara